Moora Poll Herefords was established in 1957, making it one of the older Poll Herefords studs still breeding seed stock for the commercial buyer. "Moora" was founded on studs such as Ardno, Strathdownie, Appleton, and in later years Glen Osmond, The Braes, Sundown and Homeden.
Moora has enjoyed time in the show ring in the past, winning several broad ribbons over the years before a shift toward a more commercial focus. The cattle at Moora are run as a commercial operation, having a couple of thousand sheep running alongside them so they have to perform.
Moora Poll Herefords has specific breeding objectives, placing emphasis on milking ability, docility, structure and conformation. In 2007, Moora purchased Valma Lieutenant by Allendale National, a bull that had a very positive influence over the herd at Moora. The stud has also undertaken a wide-ranging A1 program in the last few years using some of the leading genetics in Australia. Semen was used from bulls such as South Bukalong Shannon, Wirruna Callan, Heatherdale Bonanza, Doonbidee Hustler, Bowen Tornado, Yalgoo Boulder.
Each year from January, Moora bulls are available by private sale. Moora Poll Herefords take part in the Beef Week Field Days and bulls are available for inspection and purchase on the open day, and subsequently.